![]() I frequently get asked what are benchmarks for retention after one day or one week….Ignore the benchmarks. Josh Elman, who helped grow user bases of products like Twitter, Facebook, and LinkedIn, explains the value of uncovering your power users’ stories: As Chamath Palihapitiya explains, a keystone like “7 friends in 10 days” was something to frame a user experience around, a simple representation “of what it was to both capture core product value, to define what it meant to be able to onboard into a product … and then to basically iterate around that.” Find Your Power Users When you understand what your users value, you can look closer into how they behave and begin testing out various theories as you search for your Aha! moment. Once users add contacts, or invite friends, or perform actions in your app, they’re more likely to stick around for weeks. They’re quantitative goals in that they represent a succession of behaviors or events. “7 friends in 10 days” worked as a signpost despite being imprecise, and that comes back to the fact that Aha! moments themselves aren’t that precise. When you walk in with a vague mandate, you don’t. When you walk into your office with an explicit, measurable goal written on a whiteboard, then you know exactly what you need to do to be successful. The point of codifying their Aha! moment as “7 friends in 10 days” was to give the team a unifying goal to shoot for. “8 friends in 11 days” or “9 friends in 12 days” could have been just as successful. The Growth team at Facebook, for example, have been open about the arbitrary nature of getting users to precisely “7 friends in 10 days.” The number is an estimation, a signpost. One problem with the Aha! moment framework is that it can come off as overly reductionist. By devoting their efforts to bringing more new Facebook users to their Aha! moments, the Growth team grew Facebook to a billion users worldwide. Much of Facebook’s growth in the ensuing years came about because they were able to take that knowledge and leverage it. You judge whether and how this happens on a product-by-product basis, but the end-result you’re looking for is usually conversion or long-term retention. The Aha! moment is the point in the user experience where your product’s value becomes clear to your users. Hitting 7 friends (in 10 days) became Facebook’s Aha! moment. Gauge the site’s performance.Have you heard of Facebook’s “7 friends in 10 days” rule?Įarly on in the life of the company, the Growth team discovered that a Facebook user who added 7 friends within their first 10 days in the app was far more likely to stick around for the long-term. Take your site for a test drive to ensure your target audience is hitting the right Aha Moments. Yeah, that can turn an Aha Moment into an “Oh” moment. But we all know how easily that Aha moment can turn sour if something on the site is jacked up - something as seemingly innocuous as finding the company’s phone number, for instance. The idea spurs a chain reaction that ends in a nuclear burst of creativity and innovation.Īs customers visiting a website, it’s that sweet moment when we realize that the site offers exactly what we’ve absolutely needed. Then someone shouts out an idea and everyone snaps to attention, recognizing the idea as brilliant. Picture it, we’ve all been at the same thing for a while, slumped over dozens of sketches. At that moment, she’s seen the future as you’ve described it and all the awesome possibilities it will bring.Īnother Aha Moment can happen during brainstorming sessions. Then the client will slightly lean her head back and smile. Say you’re with a client in a strategy meeting, and you will blaze through our plans for the client’s project. Can I Get An “Aha!”Īha moments happen fast. That’s wicked! Guess that means we’ve got a lot of pumped gray matter around our offices. Get this, a study shows that a third of a second right before the Aha Moment people have an explosion of high-frequency brain waves - the kind associated with some super-charged processing of information, says WebMD. The folks at WebMD report that your brain becomes a hotbed of electrical activity during an Aha Moment. A lightbulb might not be far from the truth. ![]() Eureka! To turn a cliche, the lightbulb goes off and shines bright. The moment of truth where everything - the idea, the process, and the situation - clicks. ![]() ![]() ![]() Then a chemical lightning bolt bursts between sleepy neurons and WHAM! You’ve got it. We’re talking about when you’d pound hard at the keyboard on an essay that was due at 7 a.m. Remember those days in college when you’d stay up all night? No, not that night the cop caught you stealing that stop sign. It’s when you have a sudden insight or realization at a certain point in time, during an event, or during an experience. The nuts and bolts: An Aha Moment is where a previously incomprehensible problem or concept is suddenly understood. ![]()
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